body of water between trees during daytime

SWITZERLAND

The Swiss Alps – Nature’s Playground

Zermatt & the Matterhorn

See the world’s most iconic peak! Enjoy year-round skiing, hiking trails, and the scenic Gornergrat Railway. Zermatt is car-free, charming, and pure alpine bliss.

Jungfrau Region (Interlaken, Grindelwald, Lauterbrunnen)

Ride to the Top of Europe on the Jungfraujoch Railway. Discover waterfalls, mountain trails, and villages straight out of a fairy tale.

St. Moritz

A favorite for luxury ski holidays and winter sports. In summer, hike or bike along sparkling lakes and alpine meadows.

Lakes, Cities, and Swiss Charm

Lucerne

Walk across the medieval Chapel Bridge, explore the Lion Monument, and cruise Lake Lucerne surrounded by mountains. Take the world’s steepest cogwheel railway to Mt. Pilatus.

Interlaken

Between two lakes and at the foot of the Alps — perfect for paragliding, boat trips, or as a base for alpine adventures.

Lake Geneva Region (Montreux, Lausanne, Vevey)

Sip wine in the Lavaux Vineyards, stroll the Montreux promenade, or visit Chillon Castle right on the lake. Lausanne is lively and youthful; Montreux is elegant and scenic.

City Life, Swiss Style

Zurich

Switzerland’s financial hub meets creative energy. Enjoy shopping on Bahnhofstrasse, explore art museums, and relax by Lake Zurich.

Geneva

Home to international diplomacy and natural beauty. Tour the UN, visit the Jet d’Eau, and unwind in elegant lakeside parks.

Bern

Switzerland’s charming capital — walk through the UNESCO Old Town, see the medieval Zytglogge Clock Tower, and visit the home of Einstein.

Swiss Culture, Chocolate, and Cheese

Swiss Chocolate

Visit Maison Cailler in Broc or Lindt Home of Chocolate in Zurich — delicious tours, tastings, and even chocolate-making classes.

Cheese & Mountain Food

Don’t miss Gruyères, where you can tour a cheese dairy and the quirky HR Giger Museum. Try fondue, raclette, or alpine rösti.

Watchmaking Heritage

Tour a watch museum in Geneva, Biel, or La Chaux-de-Fonds — a must for timepiece lovers.

body of water surrounded by mountains during daytime
body of water surrounded by mountains during daytime
green and white house near green trees and body of water during daytime
green and white house near green trees and body of water during daytime
a bridge over a river with buildings on either side of it
a bridge over a river with buildings on either side of it
brown pastry breads
brown pastry breads